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Venue

Maison Mode
美美力诚百货
10am - 10pm
18 Section 2, South Renmin Rd.;Tianyi Plaza, 56 Section 2, South Renmin Rd.
人民南路二段18号川新大厦; 人民南路二段56号天一广场
028 8620 0019
www.maisonmodecd.com

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Susan Johnson (More chengdu)
It's difficult to imagine a place like Maison Mode in Chengdu a few short years ago, when the most common street styles in Chengdu were either dull and utilitarian or cute and sparkly. Now, the clothing of the young and well-heeled shows an awareness of international clothing trends and brands. Maison Mode is clearly a destination for the serious fashion shopper. The boutiques representing each fashion house are set apart from each other in a very un-mall-like manner that preserves the feel of each brand. There is something for every taste, whether it be classic Lauren, avant garde Comme des Garcons, traditional Italian Ferragamo, modern American Marc Jacobs, polished and sophisticated DKNY, or emphatically casual Diesel. If you like fun and colorful, there is Juicy Couture. If you are most satisfied by impeccable, understated quality there is Bottega Veneta. You can even find Club Monaco and Victoria's Secret on the fourth floor.

Chengdu has a few places that offer high-end international brands, but too often it feels like they are less about fashion and more about paying for the privilege of sporting a label. Shopping at Maison Mode is much different. They clearly take the customer experience seriously, providing rest areas and service kiosks on each floor where the staff are happy to answer questions and direct you. Their VIP program offers perks such as valet parking and discounts. The staff inside the stores are knowledgeable about their wares. We didn't check out every store, but several of them speak English. At the moment there is a bit of a style gap between the customers browsing the shops and the goods on display, but we expect that gap to narrow quickly.


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